Copy Testing for Modern Marketing Campaigns

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David Park
David Park

Growth & Conversion Specialist

 
January 19, 2026 6 min read
Copy Testing for Modern Marketing Campaigns

TL;DR

This article covers the shift from traditional A/B testing to automated copy testing for better ROI. We're looking at how ai writing tools and audience feedback help you find winning messaging before you spend a dime on ads. You'll learn to use qualitative data to fix your blog content and product listings so they actually convert.

What are oauth scopes anyway

Ever wonder why a fitness app asks to read your heart rate but doesn't need your bank login? That's oauth scopes doing the heavy lifting behind the scenes.

Basically, scopes are strings that act like specific keys for rooms in a house rather than a master key for the whole building. (The benefits of using a scope, including Mortice Lock I.D - YouTube) According to OAuth 2.0 Scopes, this mechanism limits an application's access to a user's account so they only get what they actually need.

The authorization server (where you log in) defines what these strings mean. It's not just for tech companies—think about these examples:

  • Healthcare: A patient portal app requesting records.read but not billing.write.
  • Retail: A rewards app asking for purchase.history to give you discounts.
  • Finance: An ai budget tool using transactions.read to categorize spending.

The Syntax of a Scope

Before we move on, how do these actually look in the code? The oauth 2.0 standard keeps it dead simple. Scopes are just case-sensitive strings. If an app wants multiple permissions, it sends them as a single string where each scope is separated by a space. Like this: openid profile email. When your api receives this, it just splits that string by the spaces to see a list of what the app is allowed to do. It's not fancy, but it works.

It's all about that "least privilege" vibe. The api won't let the app do anything the user didn't check a box for. Next, let's look at how the user actually sees this in the real world.

How the consent flow works for the user

So, you’ve kicked off the auth flow. What actually happens on the user's screen? It’s that familiar (and sometimes annoying) popup asking if "App X" can read your emails.

This part is all about the consent screen. According to IBM Documentation, this page is a template the auth server fills with specific details so the user knows what they’re signing up for.

  • The List: Users see a plain-english list of permissions (scopes). Instead of crm.leads.read, they see "View your sales leads."
  • The Choice: Sometimes users can uncheck specific boxes. If a retail app asks for location and purchase_history, a user might deny location but still want the rewards.
  • The "Less is More" Rule: As noted earlier in the oauth.net docs, the server can actually grant fewer scopes than requested if the user says no to some, or if system policy blocks them.

Think about a healthcare app. If it asks for patient.records.write but the user only trusts it to read, they might trim that permission right there.

Diagram 2

It's a delicate balance. If the language is too technical, users get scared and bounce. If it's too vague, you've got a security nightmare. (Is THIS a real phobia? (fear of errors/glitches/technical difficulties ...) Next up, let's look at how we actually design these things for big companies.

Enterprise Integration and SSO

Building for the enterprise isn't just about adding a "Login with Google" button. When you're dealing with big players in healthcare or finance, they expect you to play nice with their existing directory sync and complex saml setups.

If you're trying to scale, you can't spend months building custom connectors for every client's legacy system. That's where an api-first platform like SSOJet comes in handy—it handles the messy stuff like directory sync, oidc, and magic links so you can focus on your actual product.

  • Mapping Roles to Scopes: In a big org, a user's role in their internal system (like "Senior Auditor") needs to map to your oauth scopes (like reports.read).
  • Least Privilege: As mentioned earlier in the oauth.net docs, you only want to grant what's necessary, especially when enterprise data is on the line.

Best Practices for Naming Scopes

I've seen some real messy scope names in my time. Honestly, keep it simple using a resource.operation pattern. This makes it way easier for third-party devs to understand what they are asking for.

  • Standardize: Use names like accounts.read or payments.write. It makes it obvious what the app is trying to do.
  • Granularity Balance: Don't go too crazy. If you have user.name.read, user.email.read, and user.photo.read, you'll just annoy people with consent fatigue.
  • Avoid "Admin" Scopes: According to FusionAuth, you should stay away from catch-all admin scopes because they give away way too much power at once.
// Example of checking a scope in your api
if (!token.scopes.includes('transactions.read')) {
  return res.status(403).send('You cant see this!');
}

It's all about making things predictable for the devs using your api. Next, let's dive into how to handle these tokens once they're actually issued.

Technical implementation on the api side

So you've got a shiny access token from the auth server, but now what? Your api actually has to do the heavy lifting to make sure that token isn't just a random string of junk.

First thing, your middleware needs to crack open that jwt. You aren't just checking if the signature is valid (though you definitely should do that first); you're looking for the scope claim. As previously discussed in the oauth.net docs, these are usually just space-separated strings.

  • Extraction: Grab the scope field from the payload. If it's a jwt, you can decode it using libraries like jose or jsonwebtoken.
  • The Logic: Don't just do a partial string match. If you're looking for read and the token has read_everything, a simple includes() might give you a false positive. Always split by spaces into an array first.
  • Error Handling: If the scope is missing, don't be vague. Return a 403 Forbidden. It tells the app "I know who you are, but you aren't allowed in this room."

Understanding Context and Resource Levels

According to the HighLevel API docs, you might even deal with different token types—like "Agency" vs "Location". This is important because scopes alone don't always tell the whole story. A scope might say you can read.contacts, but the "Location" context tells the api which specific office or branch those contacts belong to. You gotta check both the scope and the resource level to keep data siloed properly.

function checkScopes(requiredScope) {
  return (req, res, next) => {
    // assume req.user was populated by a previous auth middleware
    const scopes = req.user.scope ? req.user.scope.split(' ') : [];
    
<span class="hljs-keyword">if</span> (scopes.<span class="hljs-title function_">includes</span>(requiredScope)) {
  <span class="hljs-keyword">return</span> <span class="hljs-title function_">next</span>();
}

res.<span class="hljs-title function_">status</span>(<span class="hljs-number">403</span>).<span class="hljs-title function_">json</span>({ <span class="hljs-attr">error</span>: <span class="hljs-string">&quot;missing_scope&quot;</span>, <span class="hljs-attr">scope</span>: requiredScope });

}; }

Honestly, keep your validation logic as close to the route as possible so it's easy to audit later. Up next, let's wrap things up by looking at the big security risks that can break your system.

Common pitfalls and security risks

Ever wonder why big hacks happen even with oauth? It's usually not the protocol, but how we use it—mostly broad scopes that never expire.

  • Scope Creep: Apps asking for identity.full when they just need a username.
  • Token Theft: If a long-lived token with "admin" rights gets leaked, you're in trouble.
  • Data Mining: Some tools request extra permissions just to scrape user data.
  • AI Agent Risks: With more people using ai agents to automate tasks, giving an ai a broad scope is dangerous. If an ai has email.send and it hallucinates, it might blast your whole contact list with spam.

Honestly, use refresh tokens to keep access windows tight. As previously discussed in the oauth.net docs, the server can always grant less than requested to keep things safe. Keep it lean, or risk third-party apps getting too much power over your data.

In the end, oauth scopes are your first line of defense. If you name them well, keep them granular, and always validate them on the api side, you'll be way ahead of most devs. Just remember to review your permissions every once in a while so they don't grow into a mess nobody understands.

David Park
David Park

Growth & Conversion Specialist

 

Growth hacker and conversion specialist who leverages AI-powered content to drive user acquisition and retention. Expert in A/B testing content variations and optimizing conversion funnels.

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